This looks like good shit! Shame this super good for you vegan breakfast cereal doesn't seem to be available in the UK yet.
Holy Crap was developed by a husband and wife team in British Columbia and is making its way from Canada to the USA. It contains only 7 unprocessed wholefood ingredients including superfoods chia and hemp seeds.
I imagine it tastes pretty good and there is no doubt that the name is genius too. No wonder it is causing a bit of a stir!