The Game Changers

We've said it before, but this really is an amazing and game changing time for the vegan movement.  It seems like every day there is a new film out, or another vegan being given time on mainstream television or radio, even if we still have to fight all the old cliches and say the same things, over and over again.  It really is starting to pay off though.  So many people have woken up to the lies they have been brought up on, pushed by the mainstream media, big agribusiness, and the pharmaceutical industry.  Supermarkets are falling over themselves thinking of ways to sell more plant based dishes, even if they are sometimes barking up the wrong tree, like trying to sell Cauliflower 'steaks' and Mushroom 'mince' for ridiculous prices.  A few are bringing out their own vegan ranges, and all are expanding shelf space for vegan friendly products.  The times really are a changing.  

The massive impact that the films Cowspiracy and What The Health had, and are still having, on this movement is probably the greatest single contributing factor towards this unprecedented growth in plant based eating.  Yes there have been plenty of others, but these two films seem to have found the 'magic formula' for converting so many people to plant based diets and the vegan cause.  As truthful and harrowing as some of the other more graphic films are, they can turn some people off due to the fact that those people just don't want to face up to the reality of their food and clothing choices, and will point blank refuse to watch scenes of animal abuse and slaughter, as they 'love animals' and hate seeing them hurt.  Cognitive dissonance is the technical term for this hypocrisy.  

There will soon be another film out; one that has the potential to hopefully have even more impact than the 'big two' mentioned above.  It will, as the saying goes, be a game changer.  So much so that they decided to call it that.  The Game Changers has already premiered to rave reviews at the Sundance Film Festival, and is getting its European premiere soon in Germany.  From what we have seen so far, it is going to be huge.  Executive directed by James Cameron (yes, he of Avatar and Titanic fame), and directed by Louie Psihoyos (The Cove and Racing Extinction), it tells the story of James Wilks, an elite special forces trainer and winner of 'The Ultimate Fighter', as he travels the world to find the truth behind the protein myth; that we supposedly need animal protein to survive. The trailer was only released yesterday, so do check it out below.

Some of the characters featured in the film will perhaps be familiar if you have seen Cowspiracy and What The Health, but there are plenty more newer faces on the ever expanding vegan scene, telling their stories and setting inspiring examples that show that a plant based diet is no hindrance to peak physical performance; in fact it is just the opposite.

Check out The Game Changers website, and sign up for updates to find out more.  This film is going to be huge!  We can't wait to see the full movie.